Heard of the four P's of marketing?
With over a decade of working in agencies and tech companies helping launch numerous products, it became apparent that the winners in the market were often those that had solid data backing their product; placement; pricing and promotions.
This meant that several other companies invested heavily in marketing without adequate research, hoping we would be able to pull a rabbit out of the hat and increase their revenue!
This led to the inception of Cognify - To enable businesses to win their markets using advanced research methodologies and analytics making your marketing strategies (whatever they are), more impactful.
Got it, but why is research important for my company?
Your employees
Learning of your employees' goals and understanding their motivations can have a great impact on your organization. Research can help build a strong culture by finding what makes your team tick or click.
Your ideal customers
Customers are complex. They have varied needs and wants. Their triggers and motivations are numerous. Research helps you connect with them better, sell smarter, and grow your business significantly faster.
Your competition
Knowing your competitor's strengths & weaknesses can greatly impact your business strategy and make or break, your sales cycles, revenue projections, and ultimately your company.
